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OUR Projects
Marketing Strategy and Customer Service
- Conceptualization and Development of Customer Service Skills Scale
- Path Analysis of the Consequences of Customer Service Skills
- How Customer Orientation Enhances Salespeople’s Performance? A Case Study from an International Market
- Towards An Integrated Model of Customer Service Skills and Customer Loyalty
- Role of Relationship Marketing Skills on the Relationship Between Customer Satisfaction and Customer Loyalty
- An Empirical Model of Customer Service Quality and Customer Loyalty in an International Electronics Company
- Examining the Psychometric Properties of Internal Marketing Concept
- The Impact of Internal Marketing on Internal Service Quality: A Case Study in a Jordanian Pharmaceutical Company
- Internal Marketing and Service Quality in Restaurants
Digital Marketing Technology
- Mobile SERVQUAL: A Comparative Analysis of Customers’ and Managers’ Perceptions
- A Process-Based Analysis of E-Procurement Adoption in B2B Markets
- Modelling the Impact of 3D Product Presentation on Online Behavior
- An Empirical Model of Mobile Shopping Attitudes and Intentions in an Emerging Market
- Online Service Quality and Brand Equity: The Mediational Roles of Perceived Value and Customer Satisfaction
- Building Mobile Brand Equity: The Mediating Roles of Perceived Values
- Fintech and Contactless Payment: Help or Hindrance? The Role of Invasion of Privacy and Information Disclosure
- The Role of Virtual Agent Trust in Reducing Brand Hate
Brand Equity and Sustainability
- Green Marketing Adoption in Jordanian Industrial Sector
- Adoption of Household Energy-Efficient Products in Jordan
- The Influence of Mall Shopping Environment and Motives on Shoppers’ Response
- Beyond the Random Location of Shopping Malls: A GIS Perspective in Amman, Jordan
- The Use of Augmented Reality in Promoting Sustainable Tourism Behavior
- Analysing the Effect of Membership and Perceived Trust on Sport Events Electronic Word-of-Mouth
- The Effect of Electronic Word-of-Mouth on Emirati Motivational Factors and the Intention to Volunteer
