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About

Best-in-class design and development team.

About us

Amjad Abu ELSamen

Marketing Research, PhD
Predictive Modelling and Data Mining Specialist
Tel: (971) 502684041
e-mail: amjad@buildbrand.ae

Dr. Amjad Abu ELSamen earned his PhD in Marketing from Oklahoma State University. He is holding a title of Full Professor, a Digital Marketing and Brand Management Expert, Predictive Modelling and Business Data Mining Specialist, and has earned reputable certification from IBM , which has been a great asset in developing his marketing analytics skills. Dr. Amjad has developed an industry driven modules in digital marketing where he passed the certification exams for both the Associate and Professional levels.

CERTIFICATIONS

2021

Digital Marketing Professional, DMI

2021

Digital Marketing Associate, DMI

2019

Artificial Intelligence Mastery Award, IBM

2013

Empretecos: Business Development Center, UNCTAD, Jordan

2012

Certified- European Business License Competence

2010

Certified Trainer, Business Development Center, USAID, Jordan

2004-2008

Certified Predictive Modeler using SAS Enterprise Miner

2004-2008

OSU SAS and Data Mining Certificate

2004-2008

Graduate Collage for Business and Data Mining Certificate

Research Reports

  • Peter Pan Syndrome among UAE SME’s
  • Building Online Brand Equity for Banking Websites in UAE
  • Mobile Data Service Value Creation for Zain and Orange
  • Studying Mobile Commerce in UAE
  • Social Entrepreneurship and Philanthropic Behaviors in UAE
  • How Socio Economic Indicators Affect Antibiotics Consumptions
  • Examining Entrepreneurship Orientation Difference in Young Males and Females
  • Random Locations of Shopping Malls: GIS Perspective From Amman- Jordan
  • Citizens Perceptions and Awareness of International Development Agencies in Jordan
  • Customer Service Skills Scale form Jordanian Customers Perspective
  • Green Marketing Adoption in Jordanian Industrial Sector
  • The Influence of Mall Shopping Environment and Motives on Shoppers’ Response
  • Mobile Service Quality from Customers’ and Managers Perspectives
  • Customer service quality and customer loyalty in an international electronics company
  • Fintech and Contactless Payment Systems
  • Airline Brand Equity and Value Creation
  • Hotel Guests Brand Equity is UAE

Empowering Brands with Innovation and Strategy

We craft data-driven strategies, cutting-edge designs, and impactful marketing solutions that elevate your brand’s presence and performance.

25+
Projects Completed
97%
Satisfaction Rate
4+
Countries Served
20+
Customers Served
Testemonial

What Our Clients Say

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